xenia dobonyi (✿◠‿◠) digital experience for luxury e-commerce & tech

Led a rapid digital experience refresh in under 3 months ahead of Sarah Burton’s debut collection launch. Delivered at speed with a lean team and constrained budget—focused on the highest-impact customer journeys.

https://www.givenchy.com
Implemented 3D models of our products on givenchy.com which can be viewed on the Apple Vision Pro in AR. For users who look at products from their living room it will be increasingly important to visualise them before purchasing.

https://www.givenchy.com
Complete redesign of digital experience of GIVENCHY. It's an elegant, modern brutalist website for the haute couture Maison under Matthew M. Williams' creative direction. A milestone in Givenchy's Digital roadmap.

https://www.givenchy.com
Givenchy's first drop of NFTs: 15 unique NFTs (1/1) from the CHITO x GIVENCHY collaboration.

Minted on Polygon, a blockchain known for its low energy consumption and low gas fees. All proceeds (39 ETH) were donated to the Ocean Cleanup charity. Partnered with Ledger to educate everyone on how to secure your NFTs and crypto assets.
https://nft.givenchy.com
CHITO x GIVENCHY NFT on OpenSea
Complete redesign of the digital experience of acnestudios.com.

A few highlights: 3x faster performance, reduced many clicks and steps to impact conversion, modular design system, UX-driven & user tested with a hint of inspiration of the early web 1.0 era (1990–2000) and ASCII electronic communication (do you remember IRC?)
https://acnestudios.com

READ THE CASE STUDY
After years of neglect the website needed a look & feel refresh: cleaning-up the visual language, removing all unnecessary content and untangling the spaghetti code. Primary focus on site-speed, easy UX and creating a webstore that is straight to product.
https://acnestudios.com
Implementation of the first iteration of computer and software influenced e-commerce design. Modular content system with use of hero images and colour blocks.
https://acnestudios.com
Web development for Net-A-Porter and MR PORTER websites.
https://net-a-porter.com
https://mrporter.com
I was 11-years old when I created my first website: a Harry Potter community. I have self-taught myself to code and design the website and it grew into the biggest [Hungarian] Harry Potter kids community with millions of page hits. I organised book release events, cinema events, fanfiction and poem competitions and I have been on national TV a few times talking about Harry Potter ☺ I have closed down the website when I started high-school and moved on to create websites for indie-rock bands and small businesses.
Hungarian/Russian living in Paris, France. Previously lived in Stockholm (Acne Studios) and London (Net-A-Porter, Apple).

Self-taught in coding and web design since the age of 11.

Today I combine my passions of tech, design and innovation as Director of Digital Experience at Givenchy/LVMH.

I believe that today, technology shapes our culture.
Email: xenerr@gmail.com

LinkedIn: linkedin.com/in/xeniadobonyi

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