xenia dobonyi

I think taste can be acquired. You're not born with a taste in music: you listen, you discover records, and slowly you acquire a certain taste.

I built this because I was not into Spotify/Apple Music's recommendations, they seemed unpredictable. With deep cuts, I get records that share something with the ones I love: same producer, a sample, a label. Every pick comes with a reason, so I actually learn something with each dig.

deep cuts helps you discover new artists and records through what people have documented online about them: producers, session players, samples, labels.

Led a rapid digital experience refresh in under 3 months ahead of Sarah Burton’s debut collection launch. Delivered at speed with a lean team and constrained budget—focused on the highest-impact customer journeys.

Implemented 3D models of our products on givenchy.com which can be viewed on the Apple Vision Pro in AR. For users who look at products from their living room it will be increasingly important to visualise them before purchasing.

Complete redesign of digital experience of GIVENCHY. It's an elegant, modern brutalist website for the haute couture Maison under Matthew M. Williams' creative direction. A milestone in Givenchy's Digital roadmap.

Complete redesign of the digital experience of acnestudios.com.

A few highlights: 3x faster performance, reduced many clicks and steps to impact conversion, modular design system, UX-driven & user tested with a hint of inspiration of the early web 1.0 era (1990–2000) and ASCII electronic communication (do you remember IRC?)

After years of neglect the website needed a look & feel refresh: cleaning-up the visual language, removing all unnecessary content and untangling the spaghetti code. Primary focus on site-speed, easy UX and creating a webstore that is straight to product.

Web development for Net-A-Porter and MR PORTER websites.

I was 11-years old when I created my first website: a Harry Potter community. I have self-taught myself to code and design the website and it grew into the biggest [Hungarian] Harry Potter kids community with millions of page hits. I organised book release events, cinema events, fanfiction and poem competitions and I have been on national TV a few times talking about Harry Potter ☺ I have closed down the website when I started high-school and moved on to create websites for indie-rock bands and small businesses.

I made my first website at 11 and never really stopped.

I love the browser. I love the web, and the software we use every day to shop, to learn, to talk to people, to check the weather and get directions.

Today I design that software for luxury houses: Global Digital Experience Director at Givenchy, before that Acne Studios in Stockholm, and Net-A-Porter and Apple in London.

I believe that today, technology shapes our culture.

Email: xenerr@gmail.com

LinkedIn: linkedin.com/in/xeniadobonyi