12 May 2022
As our smartphones’s camera and processor got better over the years, our AR/VR experiences got better as well. Thanks to LiDAR built in your phone (Light Detection and Ranging technology that measures how long it takes light to reflect back from objects) we are able to see 3D models more realistically since the last 2 years.
Matthew M. Williams at Givenchy created his dream shoes the TK-360: an innovative and technical sneakers that are made out of the same durable knit material everywhere, sole included. We have introduced on givenchy.com a high-res 3D product view and you can visualize the sneakers on your iPhone in AR in your living room or at the Palais Royal. Check it out on givenchy.com
In conclusion, when AR devices become consumer goods it will impact how we build digital experiences: we will need to design and build for larger screens and ensure navigation is fast with low hand gesture and eyes effort.